Like many other industries, the construction sector is facing a major shortage of workers. This is a problem for construction companies that need skilled labor for upcoming projects, and any construction manager can tell you that attracting construction workers isn’t easy — especially when you have high standards. This prompts the question — what makes a qualified construction worker, and what can businesses do to attract these professionals? A good construction worker is any professional who’s experienced, safety-conscious, and committed to producing good work. Check out the following tips for attracting applications from workers who meet these criteria.
Boost Your Wages
One of the first strategies you can use to attract more highly-qualified construction workers is boosting the starting salary that you offer to workers. In many cases, higher pay will attract more qualified workers, and this is true in the construction industry, too. Higher wages may be the most effective way to attract more applications, and with more applications to consider, you can easily reach out to those who are the most qualified.
Offer Better Benefits
Wages are a major component of attracting top construction candidates, but benefits may be just as important. Candidates want a job that offers more than just a paycheck. They want reliable health insurance, too. This is especially important for candidates who have families. Paying for healthcare out-of-pocket is a major expense, and talented construction professionals will seek out employers who offer insurance to subsidize these costs. You can set your company apart from other employers by offering competitive healthcare benefits to prospective employees.
Invest in Market Research
Investing in some local market research can provide valuable data to your company — and this data can help you recruit better construction candidates. You might do research to find, for example, how much the average construction worker is being paid, what benefits they have, and what kind of salary they seek. Answers to these questions can help you better understand the job market and gain a competitive edge over other employers seeking to hire the best construction workers. Research can also reveal valuable insights that may help you reduce turnover and reduce costs in the long run.
Make Worksites Safer
One of the most important characteristics of a top construction candidate is their commitment to safety. This is why the best workers will be drawn to a company that demonstrates an unwavering commitment to worksite safety. In addition to attracting better quality job applicants, making your worksites safer can minimize the chances of a construction insurance claim. Construction insurance provides essential protection against the cost of many common liabilities, but it’s important for construction managers to prevent these liabilities in the first place by implementing proactive safety practices.
About Haughn & Associates
Founded by Michael Haughn in 1986, Haughn & Associates is a full-service, family-owned, independent insurance agency based out of Dublin, Ohio. H&A strives to provide the best possible price and unique insurance solutions across a myriad of industries, including construction, IT, Habitation & Commercial Property, Agriculture, and Engineering. Devoted to providing the best of business insurance, life and disability insurance, personal insurance, employee benefits, and bonds, H&A is proof that success lies in long-standing client relations and satisfaction. To learn more about how H&A can be of service to you, contact us at (877) 802-2278.
