If you run your own winery, you may be wondering what you can do to improve your marketing efforts and attract new visitors. While you may have protected yourself with Ohio Winery Coverage and balanced your accounting books, marketing can sometimes seem tricky, especially if you’re running a smaller, independent winery that’s competing with larger, more established ones. Fortunately, a few key strategies can help in marketing a small winery, setting it apart and start building up a reliable customer base.
Here are a few of the top marketing tips small wineries should consider using.
1. Offer Tasting Events
One way to attract new people to your winery is to offer wine-tasting events regularly. These events can help increase brand awareness and provide customers a fun experience. Some activities you can include are:
- A discounted deal for people who attend the tasting;
- A tour of the winery facilities;
- Live music;
- A fun guest speaker.
As with any large event, you may want to consult winery insurance brokers to make sure you’re covered no matter what happens at the tasting. When word gets out about your events, you could find yourself drawing in new crowds more regularly.
2. Expand Online Efforts
Any modern business can benefit from a strong online presence. With more customers online than ever before, starting social media accounts and working on a professional website can make a big difference in the number of people you can reach. Be sure to post new content regularly to help improve your search engine rankings.
3. Start Customer Loyalty Programs
If you have repeat customers already, consider retaining them and drawing in others with customer loyalty programs. These rewards programs provide an excellent incentive for repeat business and help you learn more about your customer demographics to tailor marketing accordingly.
4. Offer Branded Merchandise
To really get the word out about your winery without too much extra effort on your part, consider offering branded merchandise. If you have a shop as part of your business, selling branded wine glasses, t-shirts, and more can help get your name out there even after customers have left the premises.
5. Focus on Customer Service
Finally, just as with any business, high-quality customer service is a surefire way to get customers’ attention and repeat business. As a smaller winery, you have the advantage of being able to build a closer relationship with your customers. Consider tailoring your offerings to what frequent customers might enjoy and sending out appreciation cards on their birthdays.
Running a winery involves a lot of moving parts, especially when you’re a smaller winery up against the larger, more established competition. Thankfully, improving your marketing efforts and attracting new customers doesn’t have to be a headache. If you’re thinking about revamping your marketing, consider giving these tips a try, and you could look forward to your most successful efforts yet.
About Haughn & Associates
Founded by Michael Haughn in 1986, Haughn & Associates is a full-service, family-owned, independent insurance agency based out of Dublin, Ohio. H&A strives to provide the best possible price and unique insurance solutions across a myriad of industries, including construction, IT, Habitation & Commercial Property, Agriculture, and Engineering. Devoted to providing the best of business insurance, life and disability insurance, personal insurance, employee benefits, and bonds, H&A is proof that success lies in long-standing client relations and satisfaction. To learn more about how H&A can be of service to you, contact us at (877) 802-2278.
